BACKGROUND
Mark T.
Dennett - Developer of America's first frequent flyer program, founding
partner of a well-known Northwest advertising agency, college
instructor, successful small business entrepreneur, award-winning
broadcast producer, Mark’s diverse background makes him uniquely
qualified to be a marketing “coach” and speaker to companies throughout
America.
Mark spent the 1990s as chief operating officer and senior partner in
one of Oregon’s most respected regional ad agencies. He has helped
dozens of Oregon’s leading firms maximize their marketing potential. In
1997 he sold his agency to launch his own national speaking and coaching
practice.
His diverse background also includes being a Southern Oregon University
adjunct professor and co-owner of a popular restaurant and B&B Inn in
Jacksonville, Oregon.
Prior to becoming a partner in an Oregon ad agency in 1985, Mark spent
15 years in the airline industry with Western Airlines (a major U.S.
carrier that merged with Delta Air Lines in 1987). As the airline’s
senior advertising and sales promotion executive, he directed a $25
million annual marketing budget, pioneered the development of
private-public marketing partnerships, and launched the industry's first
frequent flyer program (June, 1980).
Earlier in his career, Mark served as Director of Communications for the
California Credit Union League, the largest state credit union
association in America. He also saw duty in Vietnam as a US Navy Public
Affairs Officer aboard the Navy's only nuclear cruiser, the USS Long
Beach. Mark is a 1967 graduate of the University of Oregon. |