BACKGROUND

Mark T. Dennett - Developer of America's first frequent flyer program, founding partner of a well-known Northwest advertising agency, college instructor, successful small business entrepreneur, award-winning broadcast producer, Mark’s diverse background makes him uniquely qualified to be a marketing “coach” and speaker to companies throughout America.

Mark spent the 1990s as chief operating officer and senior partner in one of Oregon’s most respected regional ad agencies. He has helped dozens of Oregon’s leading firms maximize their marketing potential. In 1997 he sold his agency to launch his own national speaking and coaching practice.

His diverse background also includes being a Southern Oregon University adjunct professor and co-owner of a popular restaurant and B&B Inn in Jacksonville, Oregon.

Prior to becoming a partner in an Oregon ad agency in 1985, Mark spent 15 years in the airline industry with Western Airlines (a major U.S. carrier that merged with Delta Air Lines in 1987). As the airline’s senior advertising and sales promotion executive, he directed a $25 million annual marketing budget, pioneered the development of private-public marketing partnerships, and launched the industry's first frequent flyer program (June, 1980).

Earlier in his career, Mark served as Director of Communications for the California Credit Union League, the largest state credit union association in America. He also saw duty in Vietnam as a US Navy Public Affairs Officer aboard the Navy's only nuclear cruiser, the USS Long Beach. Mark is a 1967 graduate of the University of Oregon.

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