With offices in Southern and Central Oregon, Mark Dennett and his company provide coaching, training and research services to clients throughout the Western U.S. A dynamic professional speaker, Mark also conducts workshops based on his popular POWERSHIFT MARKETING books and philosophy.
Although you may have never heard of Mark Dennett or his company, you probably have something in your wallet that he helped create… your frequent flyer card. In addition to developing America’s first frequent flyer program (1980) while he was a senior airline executive, Mark has also been a founding partner of a respected Northwest ad agency, an adjunct college instructor, award-winning broadcast writer/director/producer, author, blogger, and a successful small business and internet entrepreneur. Mark’s diverse background makes him uniquely qualified to be a marketing “coach” and speaker to companies throughout America. It is no wonder that his clients and others refer to him as “America’s Marketing Coach” SM.
Prior to becoming a partner in an Oregon ad agency in 1985, Mark spent 15 years in the airline industry with Western Airlines (a major U.S. carrier that merged with Delta). As the airline’s senior advertising and sales promotion executive, he directed a $25 million annual marketing budget, pioneered the development of private-public marketing partnerships, and launched the industry’s first loyalty program.
Earlier in his career, Mark served as Director of Communications for the California Credit Union League, the largest state credit union association in America. He also saw duty in Vietnam as a US Navy Public Affairs Officer aboard the Navy’s only nuclear cruiser, the USS Long Beach. Mark is a graduate of the University of Oregon.
- COOPERATIVE MARKETING CAMPAIGNS
- NEW PRODUCT OR COMPANY LAUNCHES
- BRANDING AND POSITIONING STRATEGIES
- MARKETING PLANS AND AUDITS
- DIGITAL CONTENT DEVELOPMENT
- MEETING FACILITATION
- CUSTOMER SERVICE TRAINING
- EMPLOYEE MOTIVATION TALKS
- MARKETING AND ADVERTISING SKILLS TRAINING
- IMAGE STUDIES
- CONSUMER POLLING
- FOCUS GROUPS
- CUSTOMER SERVICE RESEARCH
- AD AWARENESS AND CONVERSION STUDIES
- EMPLOYEE SURVEYS
- MYSTERY SHOPPER STUDIES